What startups would you like to see deep dived?

Good morning! This is Sheldon.

When I started The Zero to One, a core principle I wanted to implement was to build in public.

I see you as part of The Zero to One - so you deserve to know what’s happening, from a business and personal perspective.

That also means I want to share with you the not-so-great times. Like last week.

A bit about me - I struggle to switch off from work and this newsletter and haven’t taken a break the whole year - not even a weekend off. I like working and I like building something. It’s fun for me.

But I pushed everything too hard and I inevitably got burnt out. My body was trying to tell me it needed a break. And I got sick.

Now usually I would push through anyway. But this time my doctor gave me a very stern talk about the importance of rest and how the path I was on wasn’t sustainable.

So I decided to listen. But this was difficult for me.

I struggled to get my mind off work and was worried I was letting you down by not writing a newsletter for this week.

But I had to listen to my doctor (and my girlfriend, who also gave me a stern talking-to). I had to rest.

So, unfortunately, that meant I wasn’t able to write a deep dive for this week.

Everything will continue as per usual from next week. With more sustainable ways of working on my side. I’m looking forward to it!

I do have one important ask for you this week.

I want to get you more involved in the process - so I created a form where you can tell me what company you would like to see me cover (plus any other topics).

I would really appreciate it if you could fill it out!

Suggest a Deep Dive 👈

ICYMI ⏮️

Last week I did something a little different. Noah Kagan, founder of AppSumo, gave me a BTS look at the launch strategy of his new Amazon Bestselling book, Million Dollar Weekend.

I think it’s a super insightful look behind the curtains of how an experienced entrepreneur approaches a GTM strategy.

It’s been one of my most loved editions to date. So I’m going to see how I can incorporate more similar GTM deep dives going forward!

READ THE FULL DEEP DIVE 👈

For those of you that are new 👋

Here is my first deep dive on Stan - the startup helping anyone make a living as a Creator.

It’s one of my favorite companies I’ve deep dived for many reasons - the two main ones being their mission of enabling anyone to make a living online and the founders’ candidness with building in public.

Since I wrote this deep dive they have increased their ARR to $25M! It’s an awesome company on a rocketship trajectory! 🚀

READ THE FULL DEEP DIVE 👈